![]() This is a common thread among D2C leaders: The company has posted a net loss each of the last 3 years and in the 1st half of 2021, and doesn’t expect the trend to end soon. Unfortunately, losses are growing as well Product: From strictly footwear to apparel, including casual, performance, and outdoor styles.Stores: From 1 location in 2017 to 30 as of last month.Yet its sustainability focus hasn’t hindered growthĪccording to the numbers, Allbirds is firing on all cylinders: The company preemptively tapered expectations, claiming that, as a public benefit corporation, not all decisions it makes will maximize shareholder value. ![]()
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